Over the past 13 years, Orlov has been portrayed as an extravagant billionaire, with his catchphrase "Simples" becoming hugely popular.

Meet the Meerkats | Compare the Market Meet the Meerkats | Compare the Market

Jones, Peter (22 August 2009). "Meerkat forces? Not good enough - Peter Jones"– via www.theguardian.com. In addition to the seven main characters, there have been limited releases of the school teacher Maiya in a spy outfit, and baby Oleg in a safari outfit. [22] [23] Compare the Market is a trading name of Compare The Market Limited. Registered in England No. 10636682. Registered Office: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Compare The Market Limited is authorised and regulated by the Financial Conduct Authority for insurance distribution (Firm Reference Number: 778488). Energy and Digital products are not regulated by the FCA. Leigh, Rob (20 November 2012). "Meerkat mash up! Watch Aleksandr Orlov and pals perform Coronation Street theme tune in YouTube viral smash hit". mirror . Retrieved 10 July 2023.

Monkey, another popular anthropomorphic animal used in British advertising on products such as PG Tips and ITV Digital since 2001. In December 2022 when Oleg & Ayana died out, an advert shows Aleksandr & Sergei at an airport to collect Aleksandr’s Australian nephew, Carl, who turns out to be a wombat. A new slogan, "Don't Wombat it, Meerkat it.", debuted along with this advert, with subsequent adverts showing Sergei suffering from various mishaps as a result of Carl's bumbling.

Sergei Compare The Meerkat Market Official Plush Toy Boxed Sergei Compare The Meerkat Market Official Plush Toy Boxed

a b Jones, Sam (24 October 2010). "Compare the memoir: insurance meerkat's life story on sale". The Guardian. ISSN 0261-3077 . Retrieved 17 May 2023. a b "Unveiled: Author who ghostwrote a meerkat's memoir". The Independent. 30 October 2010 . Retrieved 17 May 2023. For help and information for health, accessibility or financial issues please visit our Customer Support Hub.In April 2023, two new adverts were released. The first was VR, which features Sergei & Carl playing with virtual reality headsets whilst bumping into themselves. The second was Washing Machine, which saw Carl cleaning Aleksandr’s coat in a washing machine. He then takes it out and gives it to Sergei. However, much to Sergei's dismay, the coat had shrunk in the wash.

meerkat cast Comparethemarket adds a wombat to the meerkat cast

comparethemarket.com - NEW MEERKAT MOVIES APP LAUNCHES FOR CINEMA LOVERS". www.comparethemarket.com . Retrieved 1 November 2019. The TV spots, and the characters, were directed by Darren Walsh. Walsh has directed all of the meerkat television and cinema commercials to date, and has won several awards for the work. In the adverts, Orlov is voiced by Simon Greenall. [5] Campbell, Tina (25 December 2014). "Compare The Meerkat: And the character leaving the ad series is..." Metro . Retrieved 13 July 2023. To celebrate the 40th anniversary of Star Wars in April 2017, another two new meerkat toys were released featuring Aleksandr in a Luke Skywalker outfit, Sergei in an Obi-Wan Kenobi outfit. From the movie Beauty and the Beast meerkats Oleg as the Beast and Ayana as Belle appeared on the shelves. In the Christmas of 2017 and early 2018, an advert featured Oleg in an BB-8 outfit. All toys were not released again after May 2018, although a toy with Oleg in pyjamas was released in September 2020 based on an advert where Oleg and Ayana won’t go to sleep.

New ad to Compare The Market's meerkat family". Express.co.uk. 20 December 2013 . Retrieved 13 July 2023. In 2014, Aleksandr and Sergei featured on the Neighbourhood Watch logo to mark the charity's 50th anniversary. [10]

Meerkat advertising Compare the Market pulls Compare the Meerkat advertising

Since the launch of Meerkat Movies, only Aleksandr and Sergei regularly appeared in the main television advertisements, though the Meerkovo characters continued to feature in the Coronation Street sponsorship bumpers after 2018. [ citation needed] Furniss, Elliot (5 January 2011). "Video: Idyllic Suffolk village stars in latest compare the meerkat TV advert". Ipswich Star . Retrieved 1 November 2019. In May 2023, another advert showed Carl making soup for Aleksandr and Sergei as thanks for letting him stay with them. However, Carl had misread the recipe book and had put a pint of chilli powder in the soup instead of just a pinch. Sergei eats the soup and collapses, due to the amount of chilli powder in the soup. The advert ends with a worried Aleksandr watching Sergei being taken away in an ambulance whilst Carl reads his recipe book and realises his mistake. To obtain a reward, a qualifying product must be taken out. 1 membership per year. Rewards T&Cs apply. Meerkats Aleksandr and Sergei Join Neighbourhood Watch". Good News Shared. 30 July 2014 . Retrieved 1 November 2019.

In March 2016, To mark the launch of Batman v Superman: Dawn of Justice two new meerkat toys were released featuring Sergei in a Superman outfit and Aleksandr in a Batman outfit. In December 2016, two more toys were released as limited editions featuring Oleg as Olaf and a new character Ayana as Elsa from Disney's Frozen. Broadcasts of adverts featuring Russian meerkat Aleksandr Orlov and his loyal companion Sergei will be restricted on television, because of concerns about sensitivities surrounding the invasion of Ukraine. We are continually reviewing our advertising to ensure we’re being sensitive to the current situation.” However, Compare the Market, which is own by BGL Group based in Peterborough, has taken the decision to make sure the adverts do not appear close to news programmes to be "sensitive to the current situation".