Lucky Charms Frosted Toasted Oat Cereal with Marshmallows, 422g

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In 1991, the star and balloon shape marshmallows were combined for a short time. The red balloon featured a gold six-pointed star. The star was removed at a later date to make the Red Balloon and Star marshmallows separate. [18]

In 2000, a "New Sparkling Rainbow" was added to the mix for a limited time. It was described by General Mills as "a sprinkling of multicolored sugar on a white rainbow marbit". This marshmallow replaced the original rainbow at this time. [20]General Mills Cereals". Topher's Breakfast Cereal Character Guide. Archived from the original on 6 March 2012.

In 2021, a limited edition variant of the cereal was promoted called "Loki Charms," modelled after the Marvel Cinematic Universe Norse God supervillain Loki in promotion of the Disney+ original television series, Loki. All supplies of the cereal were sold out in seconds upon release on June 9, 2021. [23] This was later revised with the addition of red balloons to the now-familiar "Hearts, stars, horseshoes, clovers, and blue moons, pots of gold, and rainbows, and tasty red balloons!” In 2008, the pot of gold was replaced with the hourglass in the theme song. It was replaced by the Unicorn in 2018. This section needs additional citations for verification. Please help improve this article by adding citations to reliable sourcesin this section. Unsourced material may be challenged and removed. ( October 2013) ( Learn how and when to remove this template message)PDF). General Mills History Timeline. General Mills. p.3. Archived from the original (PDF) on 23 October 2007 . Retrieved 20 May 2009. Hearts, Stars and Horseshoes, Clovers and Blue Moons, Hourglasses, Rainbows, and Tasty Red Balloons!”