Gatorade Gx Bottle, Blue, For use with Gatorade Gx Pods, 30 Ounces

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Barnes, K. A. et al. Normative data for sweating rate, sweat sodium concentration, and sweat sodium loss in athletes: an update and analysis by sport. J. Sports Sci. 37, 2356–2366 (2019). At present, the Gx app seems to offer little in the way of concrete recommendations for how to take the sweat and sodium readings and turn them into a meaningful hydration strategy for a specific sport. As Gatorade has moved towards becoming a platform business, we’ve kept the following product principles in mind: The University of California, Berkeley’s 2014 paper concludes that children’s increase in sugary drink consumption, including energy drinks, may be contributing to weight gain in adulthood. They also link this to chronic conditions, including type 2 diabetes and heart disease.

To take advantage of the momentum and maximize growth opportunities, the management of Gx was recently split into two separate units: Digital Ecosystems including Gatorade.com and the Gx App, and Athletic Equipment (non-consumable sweat patches, bottles, coolers).

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Sample an athlete’s sweat inexpensively, simply, and unobtrusively, and transfer the data to the cloud seamlessly and in real time. The patches had to be light-weight, wearable, and flexible, like Band-Aids. Gatorade was designed to help serious athletes perform better on the field. There is no shortage of research, largely funded by Gatorade and other sports drinks, to support these claims. You can also turn it heads down with the lid closed and squeeze gently. If the content no longer pours out then you have a successful fix. Do Gatorade Water Bottles Leak?

Whilst there's a heated debate in the sports science world about the finer points of hydration and electrolyte replacement guidelines, it's clear that there's no 'one-size-fits-all' advice. We'll continue to update this post periodically as we use more patches and gather more data and experience with them. As Gatorade has moved towards becoming a platform business, we’ve kept the following product principles in mind: 1. Stay True to the Company’s Purpose This initiative marked a new direction for Gatorade, and after multiple pilots with professional, college, and high school sports teams, we designed and developed what became the Gatorade Gx Platform. This is a direct-to-consumer business model for Gatorade that includes digital and physical touchpoints to help athletes monitor and personalize their hydration. We began prototyping and testing the platform with a team of 18 athletes but in the past three years this has expanded to more than 40 professional and collegiate teams across the world. The first commercial elements of the platform launched in 2018. Gatorade now markets a pared-down version of the Gx Platform direct to consumers. 4. Make the Leap into Adjacent and Relevant Product Categories Your car talks to your smartphone, your banking app asks distant servers for information and verification, and whatever movies you’re watching or music you’re listening to, it’s just the last link in a global chain of storage, compression, and streaming technology. Offloading technically-demanding tasks to distributed systems is so common, and works so well, that it’s easy to forget that until recently, most devices had to do everything themselves.

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This change of mind return policy is in addition to, and does not affect your rights under the Australian Consumer Law including any rights you may have in respect of faulty items. To return faulty items see our Returning Faulty Items policy. Different targets value different features and need different marketing information and language/terminology. Explanations should be more educational for amateurs vs. pros who are used to getting what they’re going to eat and drink prescribed by trainers, coaches, and nutritionists. Consumers have different use cases, expectations, and base level knowledge. Create a connected, multi-platform digital experience and embed IoT devices and kiosk touchpoints with responsive web apps and SMS messaging. It also seems to offer tips on many aspects of performance, health, nutrition and recovery such as sleep, foam rolling, protein intake and so on. This initiative marked a new direction for Gatorade, and after multiple pilots with professional, college, and high school sports teams, we designed and developed what became the Gatorade Gx Platform. This is a direct-to-consumer business model for Gatorade that includes digital and physical touchpoints to help athletes monitor and personalize their hydration. We began prototyping and testing the platform with a team of 18 athletes but in the past three years this has expanded to more than 40 professional and collegiate teams across the world. The first commercial elements of the platform launched in 2018. Gatorade now markets a pared-down version of the Gx Platform direct to consumers.

Admittedly, I didn’t sweat all that much in 30 minutes time. The Gatorade app said I sweat at a rate of 19 to 22 ounces per hour (which was on the low end of their spectrum), and a sodium concentration of zero. I wanted to earn my stripes, and for once, my sweat felt like the defining factor.

The unexpectedly huge popularity of low-tech bottle personalization (names, colors, teams, numbers), as they became a statement of identity and creativity for athletes. The “ah ha” came when players put masking tape and their names on bottles with their unique formulas during COVID. Of the failures, 1 patch did not adhere to the skin properly and half peeled off during the session, so the data from that one may be questionable. 1 patch failed to scan, despite repeated attempts, so did not return any data. Air bubbles were present in the dye channel for sweat rate and sodium concentration. The other 2 failed to collect enough sweat to scan properly at all, despite total measured sweat losses of ~0.4l during indoor cycling sessions (both of these were on the same athlete during separate sessions).