When it comes to cosmetic oils and hype, argan oil is for sure leading the way. Dubbed as the " liquid gold of Morocco", we have to admit we have some trouble determining why this oil enjoys such a special miracle status. Not that it's not good, it is good, even greatbut reading the research about argan and a bunch of other plant oils we just do not see the big, unique differentiating factor (though that might be our fault not reading enough, obvs.) So, argan oil comes from the kernel of the argan fruit that comes from the argan tree that grows only in Morocco. The tree is slow growingand getting the oil is a hard job. The traditional process is that the ripe argan fruits fallfrom the tree, then goats eat them up and poop out the seeds. The seedsare collected and smashed with a stone to get the kernels inside. This part is the hard one as the seeds have extremely hard shells. Once the kernels are obtained, the oil is pressed out from them (the kernels contain about 50% oil).